Tuesday, 17 July 2012

Linguistic Ambiguity

One of the key tools within QED is the skill of influence and persuasion. A limitation on the human brain is that it cannot consciously process everything presented by our senses, although the unconscious mind processes every piece of data. So how would it be if you could sugegst something to someone without their conscious mind being aware of, or critically evaluating, what you have suggested? Thats what linguistic ambiguity can help you achieve.

Linguistic ambiguity is also used by writers and comedians to take your conscious mind along a path and then to change the context completely which causes the logical path to be blown away. The result is that most people laugh, inwardly and very often outwardly too. At worst people sigh or moan 'bad joke'.

A man is walking through a boat yard, alongside the River Thames, when he sees a small leisure boat for sale. He thinks it would would be good fun to take a boat on the river on his days off, and considers purchasing it. He goes into the office and asks the attendant the price of the boat. 'Eighteen hundred pounds' is the response. 'Thats expensive, I thought there was a sale' said the man, 'no' said the attendant, 'you need to get an outboard motor too'.

So now you understand the ambiguity around the word 'sail' and you will have just have had the effect of ambiguity hit your awareness. Imagine what could be done with words like here there.

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